Integrity is demonstrated by acting on conviction that reflect legal, moral or ethical core values when there may be pressures to do otherwise.

Conduct business affairs legally

·  Follow all regulatory requirements
·  Exceed compliance when ethical principles dictate in matters of:

- Local Laws
- State Laws
- Federal Laws
- International Law

Conduct business affairs legitimately

Everyone is subjected to laws and regulations. They are not the standard by which we should hold ourselves, but rather a minimum standard. Often laws don’t tell us what we should do, instead they tell us what we can’t do. So our moral and ethical core values, also known as integrity, should guide our behavior.

Make fair and timely payments to Suppliers

Suppliers are expected to offer reasonable time for payment processing. Bills should be paid on a timely basis, as agreed upon.

Pay a fair wage to staff

Wages paid to staff are fair when they reflect the true value of the employees contribution to the success of the business. Business owners/leaders should take care of staff with fair compensation.

Accurate and transparent reporting

To Investors, lenders, government and to the general public.


·   Practice honesty, openness and reliability with all stakeholders including customers, staff, investors, and suppliers

Trust is at the core of ethical behavior in any organization. The staff will respond correctly in ethical situations when they are working in a safe environment knowing that their employment is not on the line for doing the right thing on behalf of the company. Customers will continue to engage services with companies and individuals they trust. Suppliers will go above and beyond service to help the organization to succeed when treated with trust. There is no better way to promote ethical behavior throughout the business community and within your organization than by being a positive example and being trustworthy with all constituents

Fair Value Dealings

·   Provide fair pricing to customers
·   Make fair and timely payments to suppliers
·   Pay a fair wage to staff

Provide fair pricing to customers

 Fair pricing to customers does not necessarily mean low price. Three attributes must be taken into consideration:

1. The value of products and services received
2. The customer’s expectations
3. A fair profit for the company selling the product or service.

There should be a standard so that no price-gouging can take place. Providing these attributes are met, the pricing should be deemed acceptable in the marketplace.